Sony has announced five new Bravia televisions, all with a new image processor that should provide more natural-looking images.

The new Bravia XR line is named after the new XR image processor. According to Sony, the new TVs are the first in the world with “cognitive intelligence”. As a result, the TVs would understand what images and sounds the viewer sees and hears, and adjust them dynamically all the time. This, according to Sony, makes for a more beautiful as well as more natural picture.

At the top of the line of new TVs is the large 8K-Z9J, in 65 and 75 inches. The 8K TV uses an LED screen with a full array backlight, has a narrow titanium bezel and can be placed on its legs in multiple ways to accommodate a soundbar, for example.

Dolby Vision, Atmos and Gaming Features

The A80J and A90J are Sony’s latest 4K OLED TVs. The first model comes in 55, 65 and 77 inches, the second in 55, 65 and 83 inches. Thanks to their OLED screens, the TVs offer higher contrast than LED TVs and have very thin, seamless bezels that spill over into the screen.

Next come this year’s 4K LED TVs, equipped with a full array backlight. The X90J comes in 50, 55, 65 and 75 inches, the X95J comes in 65, 75 and 85 inches. These units also offer narrow, seamless screen edges and stands that can be adjusted in multiple ways.

All new TVs offer support for Dolby Vision and Atmos, have Netflix Calibrated Mode, are IMAX Enhanced and Calman Ready a support for games 4K 120 with VRR-ALLM. The new TVs will hit the market later this year, prices are still unknown.

Tech Fair CES 2021

Many major manufacturers are announcing their new products at the virtual Consumer Electronics Show (CES 2021).